Looking Ahead to BMW’s Plans for the Future

BMW has always had innovation in their design and plans. This a forward thinking auto manufacturer who strives for excellence and elegance in everything they do, just look at their latest BMW X6 2017 model as an example. So it comes as no surprise that the company is already looking ahead and making their plans for what they will accomplish in the future.

The current trend they are on, is creating all electric vehicles that are smarter for the environment. These vehicles also offer autonomous driving features, that makes them an exceptional choice for those who want to be part of the future of driving. BMW has always been on the cutting edge of things, and the German car manufacturer has worked to boost the strength of their research and development team. The goal is to discover more effective ways to produce artificial intelligence, and to improve on the software design in their vehicles.

The company understands that in order to make it in today’s market, there must be more than just good enough. There are countless companies like Apple that are swooping in and taking a stab at popular markets and succeeding. An example is the Smartphone market which Apple and Google have effectively managed to stronghold when neither company had a foot in the door when the devices came out. The fear is that a similar thing could happen with vehicles and that could make longtime auto companies a thing of the past.

BMW no longer wants to be viewed as just a luxury car. They understand the desire people have for intelligent vehicles. Their goal now is to create the most intelligent car on the market. Over the course of the next five years, they are setting out to create a vehicle that can use clouds, handle autonomous driving, and do more than a person can dream would ever be possible.

While BMW has been quick to scold Apple on some of their other business ventures in the past, it doesn’t mean that the pair have bad blood. There have been numerous reports in tech and automotive magazines that their pair have discussed the possibility of working together on what is dubbed Project Titan. If the two come to an agreement, this could speed up the process and we could potentially end up seeing a series of smart car vehicles roll off the industry line at the German production plants of BMW in the not so distant future.

However, both are quick to point out that there is no agreement in place and this is ultimately speculation, it still gives us some insight into what the company has high hopes to produce. At the end of the day, it will be interesting to see what BMW does present to us and to discover just how incredible the future of the automobile is. When you consider how archaic the vehicles of a century ago are when compared to the modern vehicle is. There is no doubt that the wheels are in motion with BMW’s plans and the automotive industry is poised to have another golden era in the near future.

Why Companies are Choosing Online Marketing Over Offline Marketing

In the digital era, more companies are looking at ways to market their goods and services online. While offline marketing has proven to be highly effective in the past, today more people are doing their business over the internet. That means that in order to stay in front of the consumer, you need to take the time to handle your marketing efforts online.

With online marketing, companies also have the chance to interact more effectively with their customers. Offline marketing leaves an impression in a moment. When brands interact with their clients online, they have the chance to build better brand loyalty and that means a person who might have no preference on a particular line of items will be more drawn to your own brand.

Companies also realize their competition are hitting the internet hard. This means that in order to avoid getting lost in the sea of competitors, you need to have an online marketing plan that keeps you at the forefront of your customer’s mind. After all, you can better target the people you want to have impacted by your online advertising and with the right SEO, you’ll have the ability to take things to the next level – says Tal Lifschitz of Rise Marketing.

Your business is also likely to find that it has a better return on investment from the efforts you put into your online marketing. With offline marketing efforts, you are limited on the range and the focus of people. Through your online efforts, you have the chance to have continuous impact in front of your target audience. Think of it this way. A million people might watch a television show. But if the core audience has no interest in what you are selling, it won’t matter how impressive your ad is, and that means you can invest a considerable amount of money and not benefit from your efforts.

Online, the marketing is very different. You have the ability to target websites that actually pertain to the goods and services you offer. That means you only reach people with a genuine interest in the topic and you can avoid shelling out large sums of money from people who might actually have no interest. With that, you can determine actual conversions with links that provide you real time data on your efforts. This means you can remove marketing that isn’t giving you a significant return on investment and focus your efforts on areas where you are getting results.

As you can see, it is more beneficial to your business to focus your marketing efforts online. With a little effort, you may even find that you are able to generate better sales, when you do master the art of doing your marketing online.